Privacy policy

Last updated: July 20, 2026

salzburgbook operates this shop and this website, including all associated information, content, features, tools, products and services, to provide you, the customer, with a personalised shopping experience (the “Services”). salzburgbook is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use or share personal data when you visit or use the website, make a purchase or carry out any other transaction using the Services, or otherwise communicate with us. If there is any conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall take precedence with regard to the collection, processing and sharing of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use and disclosure of your data as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term ‘personal data’, we are referring to information that identifies you or another person, or that can be directly linked to you. Personal data does not include information that is collected anonymously or has been anonymised in such a way that it is not possible to identify you or link it to you. Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from such personal data:

Contact details, including name, postal address, billing address, delivery address, telephone number and email address.
Financial details, including credit and debit card numbers, financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
Account information, including username, password, security questions, configurations and settings.
Transaction information, including the items you view, add to your basket, add to your wish list or purchase, return, exchange or cancel, as well as your past transactions.
Communications with us, including the information you provide when communicating with us, for example when you submit an enquiry to customer support.
Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
Usage information, including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

Directly from you. We collect data, amongst other things, when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal data.
Automatically via the Services We collect data, amongst other things, from your device or when you use our products or services or visit our website, as well as through the use of cookies and similar technologies.
From our service providers We collect data, amongst other things, when we engage service providers to enable certain technologies, and when they collect or process your personal data on our behalf.
From our partners and other third parties

How do we use your personal data?

Depending on how you interact with us or which of our services you use, we may use your personal data for the following purposes:

Providing, customising and improving our services. We use your personal data to provide you with our services. This includes, amongst other things, fulfilling our contract with you, processing your payments, fulfilling your orders, storing your configurations and the items you are interested in, sending notifications relating to your account, creating, maintaining and otherwise managing your account, organising delivery, facilitating returns and exchanges, enabling you to leave reviews, and creating a personalised shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal data to better tailor and improve the Services.
Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing and promotional communications by email, text message or post, and to display online adverts for products or services relating to the Services or other websites, including on the basis of items you have previously purchased or added to your shopping basket, as well as other activities relating to the Services.
Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect and investigate potential fraudulent, illegal, unsafe or malicious activities, take appropriate action, protect public safety and ensure the security of our services. If you choose to use the services and register an account, you are responsible for protecting your account login details. We strongly recommend that you do not share your username, password or other login details with anyone else.
Communication with you. We use your personal data to provide you with customer support and effective services, to respond promptly to your enquiries, and to maintain our business relationship with you.
Legal grounds. We use your personal data to comply with applicable law or to respond to lawful legal processes, including requests from law enforcement or regulatory authorities; to investigate or participate in civil investigations, potential or actual legal disputes or other adversarial proceedings; and to investigate potential breaches of our terms and conditions or policies, or to enforce those terms and conditions and policies.

How do we share personal data?

In certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this privacy policy. Such circumstances may include the following:

At Shopify, these include service providers and other third parties who provide services on our behalf (e.g. IT management, payment processing, data analysis, customer support, cloud storage, fulfilment and dispatch).
We share personal data with business and marketing partners who provide marketing services to you and display adverts to you. For example, we use Shopify to support personalised advertising through third-party services based on your online activity across various retailers and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share information about you for the purpose of showing you targeted advertising and marketing based on your online activities across various retailers and websites. If you wish to exercise this right and opt out of such uses, you can do so here
If you ask us to, or otherwise give your consent to, share certain information with third parties – for example, to deliver products to you – or if you use social media widgets or login integrations.
We share personal data with our affiliates or otherwise within our group of companies.
In connection with a business transaction such as a merger or insolvency; to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests); to enforce applicable terms of service or policies; and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data relating to your access to and use of the Services in order to provide and improve the Services for you. Data that you submit to the Services is shared with Shopify and with third parties, who may be located in countries other than your country of residence, in order to provide and improve the Services for you. To protect, expand and improve our business, we also use certain advanced Shopify features that incorporate data and information from your interactions with our shop, with other merchants and with Shopify. To provide these advanced features, Shopify may use personal data collected through your interactions with our shop, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For further information on how Shopify uses your personal data and what rights you have, please see the Shopify Consumer Privacy Policy. Depending on where you live, you can exercise certain rights in relation to your personal data listed here via the link to the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliate websites or are not controlled by us, you should check their privacy and security policies, as well as any other terms and conditions. We make no guarantees and accept no responsibility for the privacy or security of such websites, including the accuracy, completeness or reliability of the information contained on them. Information that you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of these third-party platforms, without any restrictions on its use by us or by a third party. The inclusion of such links by us does not imply that we endorse the content of these platforms or their owners or operators, unless this is expressly stated within the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who are under the legal age of majority in your country. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details provided below to request the deletion of that data. As at the date of this Privacy Policy, we are not aware that we ‘share’ or ‘sell’ (as those terms are defined under applicable law) any personal data relating to individuals under the age of 16.

Security and Retention of Your Data

Please note that no security measures are perfect or impenetrable, and we therefore cannot guarantee ‘perfect security’. Furthermore, information you send to us may be exposed to risks during transmission. We recommend that you do not use unsecure channels when sending sensitive or confidential information to us.

Your rights and options

Depending on where you are resident, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute; they may only apply in certain circumstances, and in certain cases we may refuse your request to the extent permitted by law.

Right of access/information. You may have the right to request access to the personal data we hold about you.
Right to erasure. You may have the right to request that we erase the personal data we hold about you.
Right to rectification. You may have the right to request that we rectify any inaccurate personal data we hold about you.
Right to data portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, subject to certain conditions and exceptions.
The right to opt out of the sale or sharing of data for targeted advertising. Depending on where you are resident, you may have the right to opt out of the ‘sale’ or ‘sharing’ of your personal data, or to object to the processing of your personal data for purposes that are considered ‘targeted advertising’ under applicable data protection laws. If you wish to exercise your right and object to such use (opt-out), you can do so here. Please note: If you visit our website with the ‘Global Privacy Control’ function’s opt-out signal enabled, we will automatically treat this – depending on your location – as a request to opt out for the device and browser you are using to visit the website. If we are able to associate the device from which the signal originates with a Shopify account, we will also apply the opt-out request to that account. You can find more information about Global Privacy Control at https://globalprivacycontrol.org/. Apart from Global Privacy Control, we do not recognise any other ‘Do Not Track’ signals that may be sent by your web browser or device.
Managing communication settings. We may send you promotional emails. You can opt out of receiving these emails at any time by using the unsubscribe option included in the emails we send you. If you choose to opt out, we may still send you non-promotional emails, e.g. regarding your account or orders you have placed.

If you are resident in the United Kingdom or the European Economic Area, subject to the exceptions and restrictions under local law, you may exercise the following rights in addition to those set out above:

Right to object and right to restriction of processing. You may have the right to request that we cease or restrict the processing of personal data for specific purposes.
Withdrawal of consent. Where we rely on your consent to process your personal data, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of any processing carried out on the basis of your consent prior to its withdrawal.

You may exercise these rights where specified within the Services, or by contacting us using the contact details provided below. For more information on how Shopify uses your personal data and what rights you have, including rights relating to the data processed by Shopify, please visit https://privacy.shopify.com/en.

Exercising these rights will not result in any disadvantage to you. Where permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may appoint an authorised representative to make requests on your behalf to exercise your rights. Before we accept such a request from a representative, we will require them to provide evidence that you have authorised them to act on your behalf. In doing so, you may be required to confirm your identity directly to us. We will respond to your request promptly in accordance with applicable law.

Complaints

f you have any complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you are resident, you have the right to object to our decision by contacting us using the contact details provided below or by lodging your complaint with the relevant data protection authority. For the European Economic Area, there is a list of the relevant data protection supervisory authorities. If you wish to view this list, you can do so here.

International transfers

Please note that we may transfer, store and process your personal data outside the country in which you are resident.

Where we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant UK supervisory authority, unless the data is transferred to a country that has been recognised as offering an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes to our practices, or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, update the ‘Last updated’ date accordingly, and provide the notice required under applicable law.

Contact

If you have any questions about our data protection practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by telephone on +43 664 4553094, by email at office@salzburgbook.com or by post at Weyreggerstraße 11, 4861 Schörfling am Attersee, Austria. For the purposes of applicable data protection laws, we are the data controller for your personal data.
Where we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority in the United Kingdom, unless the data transfer is to a country that has been recognised as offering an adequate level of protection.